AI Secret is a rapidly growing newsletter in the AI industry, boasting over 1 million active subscribers with an impressive 40% open rate daily. The newsletter has gained significant traction, adding more than 10,000 new subscribers each day.
Key Features
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Audience: AI Secret caters to a diverse and educated audience, including entrepreneurs, engineers, creators, working professionals, and AI enthusiasts. Its subscribers come from prominent tech companies such as Apple, Meta, Microsoft, Canva, and Shopify.
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Ad Performance: The newsletter claims to offer best-in-class unique click ad-performance, making it an attractive platform for advertisers looking to reach a tech-savvy audience.
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Support: Advertisers receive 1-on-1 email support from a dedicated ad expert, ensuring personalized assistance throughout the advertising process.
Advertising Process
AI Secret offers a straightforward process for potential advertisers:
- Advertisers submit a request for their selected product and preferred date(s).
- The newsletter team confirms availability or suggests alternatives.
- An Insertion Order (IO) is sent, and the advertiser is invoiced.
- Advertisers share creative assets and copy for their ad.
- The newsletter team creates the content and sends it for feedback and approval.
- Advertisers receive an in-email mockup to test links before the ad goes live.
Ad Placements
AI Secret offers two main ad placements:
- Main Placement: Includes a logo, image/gif for banner, talking points or brand guidelines, UTM link, and an optional promo code.
- Secondary Placement: Includes talking points, UTM link, and an optional promo code.
Audience Demographics
While specific demographic information is not provided, the newsletter emphasizes its high-value audience, which includes employees from major tech companies. This suggests that the readership likely consists of professionals with a strong interest in AI and technology.
Conclusion
AI Secret appears to be a rapidly growing, well-established newsletter in the AI industry, offering advertisers access to a large, engaged audience of tech-savvy professionals. Its high open rates and unique click ad-performance make it an attractive option for companies looking to reach AI enthusiasts and decision-makers in the tech industry.
